Blog
Running a Successful Web Design Firm
July 27th, 2010
Intro:
People are always asking me what it takes to run a successful web design company in Gainesville Florida. Since I only understand one element of the entire process, I decided to interview the customer service and sales guys here at 2090 Group to get to the bottom of this question. The following is the Q and A sessions I had with them. If you read through it, expect to gain some insight into the web design business as well as what you should look for if you are about to hire a design firm. Think of it as a “general Plan” to operating a successful web design company in Gainesville, Florida.
Q: So how can you find clients in the Gainesville/Tampa area?
A: You need to find areas where you can exchange your valuable services for their money. You need to first find businesses and people with money to invest in adding a website solution to their business. Then you need to find out if they are in need of your service or if they have any needs that you can solve with your service. You must actually solve one of their business problems to make it a win/win for both of you.
Q: So how do you find out what they need or if they are in need of your service?
A: This part of the business is a problem for a lot of young people, who are so accustomed to the impersonal nature of business. If you want to work with other business people, you have to go find them. Most business owners have time to hear you out, as long as you stress that it will be at their convenience and of great value to them. Once you convince them that what you have to offer is valuable, deals begin to be made. If you truly believe in your products and services like we do, being persistent comes naturally. After all, you are naturally most persistent about things when you passionately believe they can help people.
Q: How do you prove to them that what you have to offer is valuable?
A: That’s simple, you must either save them money, or make them money. Web design is not a luxury service like the entertainment industry. Website design needs to look elegant, but the reason you buy it, 99% of the time, is for functional purposes. This is the best place to start from, especially in a “down economy.” Businesses are looking for inexpensive ways to sell more of their products or services. No matter what you believe, there are always enough businesses marketing their products or services for website design to be a very important part of their success formula. You just really need to focus on being a vital part of their success formula.
Q: Their success formula? What is that all about?
A: You can call it whatever you want… a roadmap, formula, goal sheet, whatever. The point is, every business wants to be successful. Many of the owners also have a good idea on how to get there. For most businesses, this means a healthy supply of customers. All you need to do is focus on how a website is going to get them more customers and make their job easier. Once they see the proof and your logic makes since to them, they are happy to pay you for real results.
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